The nepo baby’s jump into conservative politics
Sep 13, 2025
Not that long ago, I wrote an article chronicling the rise of Stickermule, a print-on-demand service that you might know for its catchy, irreverent advertisements. I discussed its roots as a passion project by nepo baby Anthony Constantino, after he ran the printing company he inherited from his parents, Noteworthy, into the ground.
At the time, the company was no stranger to the gimmicky whims of its CEO and founder. They launched a charity-based social media site called Stimulus, a hot sauce brand, and a lot of stunt-based philanthropy. As I remarked at the time:
“A regular fan of Elon Musk and hustle culture, he remains a profoundly conservative man, but again, his public persona seems, as of right now, relatively clean…Maybe he will pivot soon to being more outwardly bigoted, as that tends to be what many conservatives do nowadays to increase the public’s awareness of their personal brands.”
Since then, this prediction has held up well, as Constantino and the media platforms he controls have become increasingly vocal in the age of Donald Trump.
The unraveling
If you have been following this story at all, it probably came to your attention after Constantino used the company Stickermule’s email list to send a political message to its customers following the first attempted assassination of Donald Trump. “I don’t care what your political views are,” stated the email in July of 2024, “but the hate for Trump and his supporters has gone too far. I support Trump. Many at Sticker Mule do. Many at Sticker Mule also support Biden. The political hate needs to stop.”
It came as a surprise to many, but this support for the president has been building for some time. If one examines Constantino’s political donations, in 2016, one would discover that he donated around $500 to Trump’s campaign.
We would witness the first major public shift of the company during the COVID-19 pandemic, when Sticker Mule’s social media, undoubtedly at the behest of Constantino, shared a tweet on December 18, 2021 (during the height of the pandemic) containing conspiratorial language downplaying…